marketing classroom: SNAPPY ENERGY DRINK

SNAPPY ENERGY DRINK

Logo : Triangle to reflect power and fun.

Package : Modern and appear both like game item and sport drink which match with event.

Target groups : 18-30 years old

Slogan : SNAPPY the more ENERGY you get

Concept : An energy drink that keeps you SNAPPY all day.

Selling Point : A brand new energy drink that can drink 3 times per day! This better property makes SNAPPY different from other energy drinks.

This advantage point impact the target groups around aged 18-30 years old or people who want more energy in their ordinary life.

We looking for everyone who is outstanding under our marketing strategy 'SNAPPY the more ENERGY you get'.

SNAPPY communicate through people lifestyles such as Extreme sports, Activities suited to brand character and Game online.

By using SNAPPY which can use once a day as a heal weapon in the game. Moreover that we will promote the brand through the game as a gimmick.

This way can help people recognized and accustomed to the brand. Including television media, outdoor media, cinema and social media.

Promo Plan :

1. TV advertising to show the benefit of the product.

2. PR support through Extreme sports.

3. Same online support as an item in the game.

4. Supporting media to promote brand recognition.

ADs :

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Member :

marketing classroom